Case Study for Land Rover InCar Commentary System
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The revolutionary idea from AT Communications came from a requirement by Land Rover, who was looking for a way to promote the new vehicle features to the press, as they test drive the vehicles.
The solution put forward by AT Communications was to create an unattended commentary system that could promote the new vehicles features to the occupants, while they drive the vehicles.
Cognitive Applications were bought in to develop the system and came up with a solution that uses GPS coordinates to trigger the system to play audio tracks, at certain positions on a planned route.
While software was then developed by Cognitive Applications, the last remaining challenge was to develop a hardware solution that would meet the criteria and this is when G2 Digital was contacted.
The criteria was very specific and had to include; 5 minute battery backup for system to run while the vehicle was starting. All connections had to be locking, including the GPS receiver which as standard uses a USB interface and the commentary software had to be updatable, in the field, by users with no specialist knowledge of the product.
A solution was created and 25 units were trialed at a lunch event in the Summer of 2006. Following the successful trial, Land Rover then went on to order a further 50 units for a new vehicle launch later that year.